Since April, the Chinese television market has entered the stocking cycle of the 618 promotion season. However, the shipment volume in April and May showed a year-on-year decline for two consecutive months. The main reason for this is that the market retail and inventory status from the end of last year to the first quarter of this year was not good. Relatively speaking, although overseas markets are experiencing multiple local wars such as Russia Ukraine and India Pakistan, the markets of major economies have maintained a relatively low growth rate since the beginning of this year, providing certain support for the global market. Overall, the outsourcing strategy of global top TV brands has not undergone significant changes. The TV OEM market maintained growth in shipments in May. According to data from RUNTO Technology, within the statistical scope, the total shipment volume of top 10 professional ODM factories in May 2025 increased by 2.6% compared to the same period last year, but decreased by 2.4% compared to April. Since the beginning of this year, the OEM market has achieved five consecutive months of year-on-year growth, but the magnitude is not significant, both in single digits.

Among the 10 professional factories within the statistical range, there were fewer increases and more decreases, and a polarized Matthew effect was observed where the strong remained strong. Among only four factories that saw an increase, MOKA (Maojia), BOE VT (Video), and HKC (Huike) all saw growth rates exceeding 10%, while TPV (Crown) was around 5%. The top three have supporting panel resources, while the latter are traditional old brand factories. --MOKA shipped nearly 1.5 million units in May, reaching a high point this year and ranking first steadily, with year-on-year growth of 13.5% and 7.0% respectively. The cumulative shipment volume in the first five months increased by 12.6% compared to the same period in 2024, continuing to maintain growth and leading advantages. In addition, according to the "May Shipment Briefing of Chinese TV Market Brands" previously released by RUNTO Technology, TCL series brands ranked first in the Chinese market with a shipment volume of over 600000 units. --BOE VT (Video) shipped over 1 million units in May, ranking second among professional contract manufacturers and significantly improving its ranking by 4 places compared to the previous month; The year-on-year and month on month growth rates are both around 40%, making it the factory with the largest growth rate for the month. The core customers are still domestic customers Xiaomi, overseas customers Vizio and LGE, with a year-on-year growth rate of over 20%. RUNTO Technology predicts based on industry chain information that the shipment volume of VT in the second quarter will reach nearly 3 million units, a significant increase of about 37% compared to the same period last year; If Q2 can be achieved, the year-on-year increase in cumulative shipments in the first half of the year will reach 25%. --AMTC (Zhaochi) shipped approximately 900000 units in May, ranking third among professional contract manufacturers, with both shipment volume and ranking unchanged from April. The annual cumulative shipment volume from January to May this year has exceeded 4 million units, with a certain increase compared to the same period last year. --TPV shipped approximately 850000 units in May, ranking fourth among professional contract manufacturers, with a slight year-on-year increase of 5.1%. The increase mainly comes from the self owned brands Philips and AOC, whose combined shipments for the month increased by 18.4% and 9.6% month on month, respectively. At the same time, the shipment volume of overseas customer Vizio, as well as domestic customers Hisense and Skyworth, also showed varying degrees of growth compared to the same period last month. In addition, the monthly shipment volume of Element, which started in the second half of last year, has now stabilized at over 100000 units. --KTC (Kangguan) shipped approximately 800000 units in May, ranking fifth among professional contract manufacturers and basically unchanged from the same period last year. The cumulative shipment volume from January to May this year is about 3.8 million units, an increase of 11.5% compared to the same period last year. --HKC (Huike) shipped approximately 670000 units in May, ranking sixth among professional contract manufacturers, with a year-on-year increase of 11.7% and a certain decline compared to April. --Express Luck shipped approximately 480000 units in May, ranking seventh among professional contract manufacturers, with a year-on-year decrease of over 20%. --Foxconn and Innolux ranked eighth and tenth in the professional contract manufacturing industry with shipments of 340000 and 140000 units, respectively, showing a significant decrease compared to the same period last year; Especially Innolux saw a significant year-on-year decline of 30%, ranking among the top in terms of decline.

Global professional TV ODM factory shipment ranking in May 2025

Note: The TV ODM ranking does not include the four self owned factories of Changhong, Konka, Skyworth, and Hisense. RUNTO believes that the market performance in the future may not be completely consistent with the months that have already passed this year. In the Chinese market, this year's 618 shopping festival is a combination of the national subsidy promotion, astonishing subsidies, and proactive price reductions, with a predicted final sales increase of over 15%. But by Q4, there will be a significant decline compared to last year when there was already a national subsidy. In the overseas market, last year was a sports big year with the European Cup, Copa America, and Olympic Games gathering, while this year is a year of tariff storms and frequent local wars, and overall TV demand is expected to decline. These changes will gradually have an inevitable impact on the television OEM market.