In 2024, the global smartphone market will grow by 7% to reach 1.22 billion units, achieving a rebound after two consecutive years of decline. With the growth of emerging markets and the stable performance of North America and Europe, Apple successfully offset its challenges in the Chinese Mainland market, and held the top position in the market for the second consecutive year. In 2024, iPhone shipments decreased by 1% to 225.9 million units. Samsung followed closely and continued to focus on profitability, with its shipment volume also decreasing by 1% to 222.9 million units. Xiaomi remains in third place and has become the largest contributor to industry shipment growth in 2024. Driven by the strong momentum of the Chinese Mainland market and the continuous strategic expansion in emerging markets, the shipment of millet increased by 15% to 168.6 million units. Transsion entered fourth place for the first time, while OPPO (including OnePlus) ranked fifth, growing by 15% and 3% respectively to 106.7 million and 103.6 million units.

The following is a selection of manufacturers' rankings for key regions and markets throughout the year, selected by readers.

Global Key Regions: